This Secret Skill Is More In Demand Than AI + CPQ + Marketing Cloud Combined | Ep 058

In this episode of the Salesforce for Everyone podcast, hosts Anita Jones and Bradley Rice, along with guest developer Warren Walters, delve into the critical yet often underrated topic of Salesforce integrations.
 
They discuss the significance of integration skills, even beyond popular Salesforce topics like AI and CPQ, and their pivotal role in most Salesforce projects. The conversation covers the basics of integration, different types of tools, and advanced technical aspects such as APIs and data security. Warren further elaborates on the demand for integration specialists and shares resources for beginners. Whether you’re an admin, developer, or consultant, this episode offers valuable insights into enhancing your Salesforce capabilities through integrations.

Handy Timestamps

00:00 Introduction and Episode Overview
 
02:39 The Importance of Integration Skills
 
04:07 Understanding Integration Skills
 
06:32 Resources for Learning Integrations
 
09:10 Custom vs. Point-and-Click Integrations
 
11:59 Popular Integration Use Cases
 
15:06 Salesforce’s Marketing Influence
 
19:16 The Value of Integration Skills
 
27:36 Getting Started with Integration Skills
 
34:39 Conclusion and Additional Resources
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