The LinkedIn Ultimate Guide - Job Seekers & Freelancers
Everyone Tells You to Post More. Here’s What They’re Missing.
If you ask most people how to grow your presence on LinkedIn, you’ll get the same answer every time: post more, post consistently, create better content.
That’s not wrong. But it skips over one of the most effective and most underused strategies available, especially for Salesforce professionals who are still building their audience.
Comments.
Not “Great post!” or “Congrats!” those don’t count. Thoughtful comments that actually add something to the conversation.
Here’s why this matters so much: posting requires you to build an audience before you get traction. Commenting lets you borrow one. When you leave a great comment on a post that already has momentum from a Salesforce MVP, a popular community voice, a recruiter who works in the tech space your comment gets seen by everyone already engaged in that conversation. You step directly into a discussion where your target audience is already spending time.
For someone breaking into Salesforce, or trying to build visibility in the ecosystem without a large following yet, that’s an enormous advantage.
LinkedIn Is a Conference, Not a Stage
The most useful way to think about LinkedIn is as a professional conference that never ends, not a stage where you broadcast to an audience.
At a Salesforce conference like Dreamforce or a local user group meetup, you don’t walk in, deliver a speech, and leave. You move through conversations. You introduce yourself. You ask questions. You share what you’ve been working on. You listen to what others are struggling with. Relationships develop naturally through back-and-forth, not through performance.
LinkedIn works exactly the same way but the conversations happen in comment sections instead of hallways.
Every post in the Salesforce community is an open invitation to participate. Every comment section is a small networking event. The professionals who show up consistently to those conversations become familiar faces. And in a community as connected as the Salesforce ecosystem, familiarity matters enormously.
Why a Great Comment Can Outperform Your Own Post
This surprises a lot of people, but it’s worth understanding how LinkedIn’s visibility actually works.
When you publish a post, LinkedIn initially shows it to a fraction of your existing network. If engagement picks up, reach expands but you’re still largely limited to the audience you’ve already built.
When you leave a thoughtful comment on a popular post, your comment is visible to the original author, their audience, your own connections, and everyone else participating in that thread. If the conversation keeps going, so does your visibility. You’re getting exposure to an audience that has nothing to do with how many followers you have.
For Salesforce professionals early in their LinkedIn journey, career changers who are still building their network, admins who haven’t started posting yet, this is the fastest way to get in front of the right people. You don’t have to earn the audience first. You just have to show up with something worth saying.
What Actually Makes a Great Comment
The comments that build your reputation in the Salesforce community aren’t the shortest or the longest… they’re the most useful. A strong comment does at least one of these things:
- Adds a perspective or experience the original post didn’t cover
- Asks a question that moves the conversation forward
- Shares a specific example that makes an abstract point concrete
- Offers a different take without being contrarian for its own sake
- Validates the post while contributing something new
Here’s the difference in practice. Say someone posts about struggling with Salesforce adoption after a new implementation:
Weak comment: “Great insight! Adoption is so important.”
Strong comment: “Adoption issues after go-live are so common, and in my experience they almost always trace back to training timing. Users get trained too early and forget by launch day. We started doing a ‘day before go-live’ refresher session and it made a noticeable difference. Did you find the resistance was more about the tool itself or the process changes it required?”
The second comment demonstrates real experience, adds practical value, and ends with a question that keeps the conversation going. Anyone reading that thread, including people who might want to hire a Salesforce consultant or admin just learned something about how you think and work.
You Don’t Need to Have the Best Answer
A lot of Salesforce professionals hold back from commenting because they think they need to be the expert in the room. They’re worried about saying something that’s not sophisticated enough, or posting an opinion that a more experienced practitioner might push back on.
That bar is too high, and it’s costing you.
You don’t need to have the definitive answer. You just need to participate genuinely. Adding a secondary perspective is valuable. Asking a clarifying question is valuable. Sharing what you’ve seen in your own experience, even if that experience is limited, is valuable.
If you’re a career changer who just earned your Admin certification, your take on learning Salesforce from scratch is genuinely useful to the thousands of other people trying to do the same thing. You don’t need to wait until you’re a seasoned consultant to have something worth saying.
When you show up consistently with honest, useful contributions, people start associating your name with thoughtful engagement. That reputation builds over time and it’s remarkably durable in a community as interconnected as Salesforce.
Build the Relationship Before You Need It
Here’s the most underrated benefit of a consistent commenting habit: it lets you build real relationships with people long before you ever need anything from them.
Most people do this backwards. They start engaging with recruiters when they’re actively job searching. They reach out to potential clients when they need revenue. They introduce themselves to influential people in the Salesforce community when they’re trying to launch something.
By that point, the relationship already feels transactional because it is.
Commenting flips that dynamic completely. When you’ve been genuinely contributing to someone’s posts for six months before you ever send them a DM, you’re not a stranger reaching out cold. You’re someone they recognize, whose name they’ve seen in their comment sections, whose contributions they’ve noticed. The trust is already partly built.
This is especially powerful in the Salesforce world, where the community is tight and word travels fast. Recruiters who specialize in Salesforce talent are active on LinkedIn. Salesforce consultants who might refer you work are active on LinkedIn. Hiring managers at companies building out their Salesforce teams are active on LinkedIn. Start showing up in their conversations now, before you need anything. The payoff comes later.
Where to Focus Your Comments
Not every comment section is worth your time. If you’re investing in commenting as a career strategy, be intentional about where you show up.
In the Salesforce ecosystem specifically, prioritize:
Active Community Leaders — they tend to have engaged, knowledgeable audiences, and a good comment there puts you in front of the right people.
Salesforce recruiters — many are active on LinkedIn and post regularly about hiring trends, what they look for in candidates, and market insights; your comments make you recognizable before you ever need to apply.
Salesforce ISV partners and consultants — especially if you’re interested in moving into the consulting or partner ecosystem.
Hiring managers and Salesforce team leads — people who post about their team, their implementation challenges, or lessons from their Salesforce work.
Peers who are slightly ahead of you — admins who’ve moved into consulting, career changers who recently landed their first Salesforce role, people documenting their journey; comments here often turn into genuine two-way relationships.
Don’t Skip Smaller Voices
There’s a temptation to focus all your commenting energy on big names, popular creators, accounts with large followings. That’s worth doing, but don’t ignore people with smaller audiences.
On a post with 200 comments, yours is likely to get buried. On a post with 12 comments, a thoughtful response from you stands out and is far more likely to get a genuine reply from the author. Those smaller conversations often turn into stronger relationships precisely because there’s less noise.
The Quality Test
You don’t need to comment constantly. Five thoughtful comments are worth more than fifty generic ones and rushed, low-effort comments can actually hurt your reputation more than staying silent.
Before you post a comment, run it through this quick test: Would this be useful to someone reading this thread even if they didn’t know who I was?
If yes, post it. If it only makes sense as a way of getting your name in the thread, rewrite it or skip it.
Also avoid hijacking comment sections to promote your own content or services. Dropping a link to something you’ve written, or redirecting the conversation toward yourself, is poor form in any professional community and it’s noticed.
Comments Are a Content Research Tool
One benefit of commenting that almost nobody talks about: it’s one of the best ways to figure out what to post about.
Pay attention to which posts in the Salesforce community generate a lot of conversation. What questions keep surfacing? What misconceptions come up repeatedly? What topics seem to trigger strong opinions or debates?
Those patterns tell you exactly what your audience is thinking about and struggling with. The comment you write today about Flow automation confusion could become a full post next week. The question you ask about Salesforce career paths could turn into a series. The debate you observe about whether admins should learn Apex becomes a prompt for your next article.
Commenting and posting aren’t separate activities. Commenting is some of the best research you can do for your own content.
A Simple Weekly Habit That Compounds
You don’t need to spend hours a day on this. A simple, sustainable routine is all it takes:
A few times a week, spend 15–20 minutes doing the following:
- Scroll through posts from Salesforce professionals, recruiters, and community voices you follow
- Leave 3–5 genuinely useful comments, not “great post,” but real contributions
- Respond to any replies your comments received
- Connect with interesting people you encounter in those threads
That’s it. Done consistently over a year, those small touchpoints add up to hundreds of real interactions with people across the Salesforce ecosystem. Individual comments feel small. The cumulative effect is a recognizable presence in the community.
Key Takeaways
Thoughtful commenting is one of the most underused strategies in the Salesforce ecosystem and one of the highest-return activities available, especially when you’re still building your audience.
It lets you step into conversations where your target audience already is, rather than waiting for them to find you. It builds relationships before you need them. It makes you recognizable to recruiters, hiring managers, and potential clients through consistency rather than luck.
Post when you have something worth saying. Comment everywhere you have something worth adding. And treat LinkedIn less like a broadcasting platform and more like the professional community it actually is.
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